Universal : All ages admitted, there is nothing unsuitable for children.
Parental Guidance : General viewing, but certain scenes may be unsuitable for children under 8.
12A : May be unsuitable for under 12s. Those aged under 12 are only admitted if accompanied by an adult at all times during the performance (cinema only).
12 : Suitable only for those aged 12 and over. No-one younger than 12 can rent or buy a 12 rated VHS, DVD, Blu-ray Disc, UMD or game.
15 : Suitable only for those aged 15 and over. Nobody younger than 15 can see a 15 film in a cinema. No-one younger than 15 can rent or buy a 15 rated VHS, DVD, Blu-ray Disc, UMD or game.
18 : Suitable only for adults. Nobody younger than 18 may see an 18 film in a cinema. No-one younger than 18 can rent or buy an 18 rated VHS, DVD, Blu-ray Disc, UMD or game.
Restricted 18 : For adults only.
May only be shown at licensed cinemas or sold at sex shops, and only to people aged 18 or over.
What age certificate would we give our media product?
Since Reinventing Your Exit has no sexually explicit scenes or violent scenes, it could not be classified as an 18, however it may bit too threatening or graphic, visually and verbally for a 12 year old to watch, therefore we have come to the conclusion that Reinventing Your Exit would be rate a 15.
What audiences would most enjoy our ideas?
As a group we did a survey asking 30 people from different ages (but mainly teenagers and young adults because they are our target audience) a variety of different questions relating to thriller movies, and what people would like to see in a thriller movie. From the answers we received, we learnt a lot about the types of things people would like to see in a thriller.
For example one of our questions asked “What type of thriller is more appealing?” as you can see in the chart, the largest amount of people enjoy psychological thrillers the most, this result made us even more confident about our film being a psychological thriller because we knew it is what our audience wanted.
Another one of our ideas was to keep the opening sequence not so action packed and focus on trying to get the audience’s attention by building some suspense. Two of our questions “What emotions would you like to receive from a thriller?” and “How much action in the thriller opening sequence do you want revealed?” backed up our idea, as the majority of our audience wanted only a little action to be revealed but wanted it to be full of suspense and tension. Overall we were pleased to see the outcome of our survey, many of our target audience liked our ideas and felt the same way we did about thriller movies. The rest of the pie charts for our survey is on the group blog.
Thrillers that would attract our target audience
Donnie Darko (2001)
Plot Summary: “Donnie Darko doesn't get along too well with his family, his teachers and his classmates; but he does manage to find a sympathetic friend in Gretchen, who agrees to date him. He has a compassionate psychiatrist, who discovers hypnosis is the means to unlock hidden secrets. His other companion may not be a true ally. Donnie has a friend named Frank - a large bunny which only Donnie can see. When an engine falls off a plane and destroys his bedroom, Donnie is not there. Both the event, and Donnie's escape, seem to have been caused by supernatural events. Donnie's mental illness, if such it is, may never allow him to find out for sure.”
I think the target audience for Donnie Darko is the same as our target audience, 16-24 year olds. The film is based about a teenage boy still in high school, he doesn’t get along with his family, teachers or classmates and he feels alone most of the time, this could relate to the target audience of teenagers because they are the same age as the main character. The movie is very psychological and can be quite confusing to the younger audience, therefore it can also attract an older audience. Donnie Darko being a cult classic has a loyal fan base, this is what we would like for Reinventing Your Exit, because our film would be low budget, it doesn’t have to do exceptionally well at the box office, instead we would eventually like it to be recognised as a successful cult movie with several fans.
Plot Summary: “A fragile, anxious boy, 12-year-old Oskar is regularly bullied by his stronger classmates but never strikes back. The lonely boy's wish for a friend seems to come true when he meets Eli, also 12, who moves in next door to him with her father. A pale, serious young girl, she only comes out at night and doesn't seem affected by the freezing temperatures. Coinciding with Eli's arrival is a series of inexplicable disappearances and murders and for an introverted boy like Oskar it doesn't take long before he figures out that Eli is a vampire. But by now a subtle romance has blossomed between Oskar and Eli, and she gives him the strength to fight back against his aggressors. Frozen forever in a twelve-year-old’s body, with all the burgeoning feelings and confused emotions of a young adolescent, Eli knows that she can only continue to live if she keeps on moving. But when Oskar faces his darkest hour, Eli returns to defend him the only way she can ...”
Let The Right One In is a Swedish supernatural/horror thriller. Although most of the time, the age of the characters on-screen relate to the target audience, this movie is an exception. The main characters are 12 years old and I can safely say that 12 years are not the target audience, first of all the movie is a rated 15. The movie focuses on young love and the sacrifices people have to make, I think this is the key thing that would attract the target audience of teenagers and young adults as they can relate in some way. This movie is still very new, but I think it is on its way to cult status because it was a very beautifully made film, with an interesting story, and many cult movie fans enjoyed it very much. Reinventing Your Exit would rely on its target audience of cult and “art house” movie fans to make it a success.
Our target audience
Our target audience would be from the ages 16-24, although I think it would be targeted more to a teenage audience because of the references of college life and the fact that the main characters are teenagers. I doubt our film would attract every teenager, it might only appeal to a certain type, aspects of the movie such as music attract a certain type of audience, the fact that Reinventing Your Exit’s soundtrack includes the likes of Linkin Park and Nirvana might attract the type of audience interested in the rock genre. Also the characters in the movie usually mirror the type of audience we would expect to see take an interest in our film because they can relate. Michelle being the main character is a bit of a introvert and doesn’t have very many friends, she just likes to keep to herself and focus on the things she finds important, like her art work and her views on life. She doesn’t care about superficial things like popularity or fashion sense; she usually just wears whatever suits her mood at the time, but other than that she is just like any other teenager who enjoys listening to music, having a good chat etc. I think this type of person would be the likely person to watch Reinventing Your Exit because they can associate with the character in the film. Obviously this isn’t the only type of person that would watch our film, anyone from any age group or clique could be interested in it, most people usually watch films they like the look of, and that can’t be determined by a certain audience.
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